GreenFree, the home of 2-for-1 golf and the UK’s leading green fee voucher scheme, is celebrating 10-years of helping golfers play for less.
Whether golf clubs like discount green fee schemes or not they are a fact of life in the modern golf industry. Even Groupon, the daily e-deals providers, has gotten in on the act with some clubs agreeing to offer unlimited golf and a meal for less than £20.
Battle for nomadic golfers
With golf club memberships in the UK declining and waiting lists a thing of the past, the battle for “nomadic” pay-and-play golfers is fiercer than ever with more golfers in search of affordable golf at quality venues.
GreenFree started trading in March 2002 and within 12 months had signed up 300 golf courses.
Ten years on, 1,000 plus courses have signed up as GreenFree partners, including Tour venues The Grove, The Forest of Arden, as well as Gullane and St Mellion International.
“We’re thrilled that GreenFree continues to grow and that is due to the unwavering support of golfers and golf clubs in the UK,” commented Dave Lynchehaun, GreenFree Brand Manager.
“We’ve had a fantastic experience with the product so far and its success proves that golfers and golf clubs realise the value and wide-reaching benefits it brings to the game of golf.”
Scheme claims to increase footfall to clubs
GreenFree claims that the 1,045 golf clubs in the scheme have witnessed increases in footfall at their venues and hailed the scheme as the ideal supplement to their regular green fee incomes.
GreenFree is available on the high-street in stores such as WHSmith and Argos and this increased visibility of the product contributed to its on-going development.
By May 2005 over 650 courses were partners and by 2009 that number had grown to nearly 1,000, with the likes of Ryder Cup venue Celtic Manor and Fairmont St Andrews joining.
By 2010 it had been launched in Tesco, Costco and Sports Direct.
1,000th golf course
Last year the Roxburghe Golf Club in Scotland’s Border region became GreenFree’s 1,000th golf course.
Iain Burns, Director Golf, Marriott Forest of Arden Hotel & Country Club, noted “Our association with GreenFree has enabled us to develop an important additional green fee revenue stream.”
Research has shown that on average users spend £21.50 on a green fee, as well as £11.50 in the pro shop and £10.50 in the clubhouse, equating to an average spend of £43.50 per visit.
Consumers continue to benefit from GreenFree and equivalent voucher schemes such as Today’s Golfer Magazine’s 2-Fore-1 scheme.
Last year, 84% of respondents to a Golf Monthly magazine poll offered their support by responding ‘Yes’ when asked ‘Do you use 2-for-one vouchers?”
GreenFree is now preparing to launch its own directory detailing the courses which can be played using the vouchers.