Hotel groups aims to attract golfers for pints and pars
TA Hotel Collection, owners of Thorpeness Hotel and Golf Club in Suffolk, are seeking to attract more golf tourists to the county with the launch of a new trail combining real ale tours and classic seaside golf courses.
Thorpeness Golf Club is already one of Southern England’s leading stay-and-play golf break destinations thanks to its 36-bedroom hotel, James Braid designed 18-hole course and location in the picture-perfect holiday village of Thorpeness; a Suffolk tourist hot-spot.
Grahame Tinnion, managing director of TA Hotel Collection, said: “Golfers are discerning people and the UK is one of the most popular golf destinations in Europe and the World.
It’s important to stand out in a busy crowd and we believe that Suffolk is somewhere that should be on the must-play list for golfers in the UK and Europe. What better way to achieve this than by talking about two of our greatest assets, our ale and our seaside golf trail?”
The Suffolk Ale and Golf Trail includes accommodation at Thorpeness Golf Club and Hotel, tee-times at Thorpeness Golf Club and nearby Aldeburgh Golf Club, and a tour of Adnam’s Brewery and Distillery at Southwold or the Green Jack Brewery in Lowestoft.
Golf: Seaside classics without the hefty price tag
Chris Oldrey, PGA Professional and golf operations manager at Thorpeness, said: “Suffolk’s seaside courses are a well-kept secret in golfing circles because they are slightly off the beaten track.
They don’t carry the hefty price tag of Open Championship courses, or big name trophy links, but share the same beautiful settings, firm sandy turf, gorse and sea breezes that epitomise golf played in its most natural form.”
Thorpeness Golf Club is a coastal heathland course designed by famous Scottish architect James Braid and opened in 1922. It winds its way through silver birch, pine trees, gorse and purple heather. The course is almost 6,300 yards long and plays to a par of 69.
It is bordered by Suffolk’s famous “House in the Clouds” – a water tower converted into a luxury B&B that appears to float in the skyline – and is close to the Meare, a manmade boating lake with romantic connections to author J.M Barrie and his fictional child hero Peter Pan.
The trail then takes golfers to Aldeburgh Golf Club, which dates back to 1884 and is Britain’s second oldest heathland golf course with views over the Alde Estuary.
Aldeburgh is rated as Suffolk’s finest golf course and regularly features in the Top-100 golf courses in Great Britain and Ireland as compiled by Golf World Magazine.
It is a traditional private member’s golf club and one of only a handful of “two-ball” golf courses left in Britain that promote foursomes (sometimes called alternate shot) as the main format for golfers playing the course.
This quicker version of the game leaves golfers with more time free to enjoy the county’s ales which are traditionally bitters and milds with a “hoppy” character, made from locally malted wheat and barley.
Suffolk Beer – Real Ale Heaven
According to the Suffolk branch of CAMRA (Campaign for Real Ale) there are around 800 public bars across the county, of which 700 serve real ale.
Add to this 24 breweries, including its most famous 100-year-old Adnam’s in Southwold, 400 village pubs and a claim to Britain’s smallest pub, The Nutshell in Bury St Edmund’s, and you have the perfect place to enjoy a pint at the 19th hole.
Golfers booking on the Suffolk Ale and Golf Trail enjoy either an exclusive tour of the Green Jack Brewery in Lowestoft or a trip to the Adnam’s Copper House Brewery in Southwold.
Green Jack Ales:
– Excelsior Golden Brown
– Orange Wheat beer
– Trawlerboys Best Bitter
– Lurcher Stout
– Ripper – voted Supreme Champion Winter Beer in the UK in 2007
Golfers on the tour will learn about malts, grains and hops and the brewing process, and receive a complimentary pint and hand raised pork pie at Green Jack’s Stanford Arms pub afterwards.
Southwold Bitter: coppery, dry and hoppy, a big-selling ale
Broadside: Pale Ale malt, dark ruby red beer that smells like fruitcake
Explorer: light, refreshing and citrusy, with a hint of grapefruit
Suffolk Ale and Golf Trail Package Details
Two nights, two rounds of golf, full English breakfast, evening meal and a choice of brewery tour between the Green Jack Brewery and Adnam’s.
Prices start at £228 per person.
For more information and full terms and conditions of the Suffolk Ale and Golf Trail package, visit: http://www.thorpeness.co.uk