Golf Holidays on the rise say industry experts

Every year, the golf travel industry gets together in November at the IGTM (International Golf Travel Market). This year it’s being held in Costa Daurada, Spain – not far from Barcelona.

You’ll find agents, tour operators, journalists, golf course owners and operators and all manner of people mingling.

There has been a steady stream of headlines coming from this year’s IGTM, but the big one is that people seem to buying lots more golf holidays.

In fact, according to a new report from IAGTO (the International Association of Golf Tour Operators) sales of golf tours and holidays are up 9.3 per cent year on year.

The figures are for sales in 2012 compared to 2011.

Things are looking good if you make a living selling golf breaks.

Peter Walton, Chief Executive of IAGTO (International Association of Golf Tour Operators), gave a speech to the industry this week. In it, he said:

“With our report showing a steady, healthy growth of the sector, I believe we can all look forward to a third consecutive year of golf tourism growth in 2014 – an optimistic forecast I am confident will be reflected in next year’s global golf tourism survey,” he commented.

Peter Walton_IAGTO_IGTM2013
Peter Walton, Chief Executive of IAGTO at IGTM 2013

Around 1200 delegates from more than 60 countries attended the event, which is designed to create networking and business opportunities for the golf travel trade.

Other important headlines from the IGTM are:

  • Spain is still Europe’s number one golf holiday destination
  • Spanish golf tourism is now a €340 million industry
  • European Golf Tourism in total is worth €1.55 billion per year
  • 28.5% of European golfers surveyed visited Spain
  • 17% of golf travellers visited Protugal
  • 16.1% headed for Great Britain & Ireland
  • 7.5% booked trips to Turkey
  • 7.1% visited France
  • 6.9% booked long-haul golf trips to the USA

If you are planning your next golf holiday, take a look around Global Golfer Magazine where you will find a wealth of ideas and articles about golf destinations from across the world.

You could always sign up for our weekly Golf Passputt newsletter too – straight to your inbox, just click here


For more information about IGTM, please visit: or visit

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